In a previous article, we discussed with you the best practices to implement to adapt your career page to mobile. Today, we're going further by studying the bounce rate, this flagship marketing indicator, revealing the effectiveness of a website. Let's explain.

What is a Bounce Rate?

By "bounce rate" (or "bounce rate" in English), we refer to the proportion of internet users leaving a website after visiting only one of its pages - and without clicking anywhere. In other words, when you have a high bounce rate, it means that your website visitors don't stay long. In short, this indicator says a lot about your visitors' engagement.

You'll have understood: a company has every interest in having a low bounce rate.

How is the bounce rate calculated?

It's very simple: just divide the number of visitors who saw only one page of your site by the total number of visitors to that same site.

How to optimize your career page's bounce rate?

This seems logical. When your website has a high bounce rate, it means that internet users who venture onto it don't find answers to their questions, or are not, in general, satisfied with their visit. Keeping your visitors longer on your website will therefore inevitably require improving your content!

Reduce page loading time

Yes! In the era of 5G and fiber optic, we demand that everything goes very fast on the internet. A page that loads slowly can make your visitors lose patience... It's even a certainty! According to a study conducted by KissMetrics, 40% of internet users declare they leave a web page when it takes more than 3 seconds to load. Better: 47% of them expect a web page to load in 2 seconds maximum... In other words, internet users demand increasingly faster loading times.

To optimize this loading time, you can:

• opt for clean code (by lightening notably your CSS, dedicated to your page's appearance)
• care for your images' weight
• choose a performant web host
• allow caching. This system allows storing certain recurring elements of a website (like the logo). All this, with the aim of loading them without using the internet. This system reduces loading times for a website's web pages.

Improve internet users' experience

Advice that seems obvious, but oh so essential! The more fluid and pleasant your visitors' browsing experience is, the longer their session duration on your site will be.

To do this, you can:

• care for your site's design (the cleaner it is, the better!)
• offer a site well adapted to mobile (for more info, don't hesitate to consult our dedicated article)
• offer readable and aerated content (with images, bullet points, line breaks, titles...)
• provide your visitors with a search engine. This way, they can simply search, using keywords, for the info they need
• avoid above all interrupting navigation with pop-up windows, as intrusive as they are annoying for your readers

💡 Don't hesitate to regularly analyze your career website's performance. This approach will allow you to understand your visitors' behavior and identify possible improvement paths. Many tools can inform you about your bounce rate, conversion rate, traffic evolution over the months... This is the case, notably, of Google Analytics (a complete and entirely free tool).

Improve SEO optimization of different pages

The relationship between SEO optimization and a site's bounce rate? Simple. An internet user who quickly leaves a website may have realized they weren't in the right place. However, to attract the right internet users, it's essential to use the right keywords.

For example, a site specializing in natural cosmetics will have every interest in attracting an audience sensitive to these products (thanks to an adapted semantic field).

In other words: the more your visitors are sensitive to the content you offer or your core business, the more inclined they will be to stay on your site!

To attract the right people, you can:

• use well-optimized landing pages
• care for your meta-descriptions
• improve your positioning on certain strategic keywords related to your activity

Create original and relevant content

Nothing like high added-value content to capture internet users' attention and engage them! This is why it's absolutely essential to offer your audience original and exclusive content. For example, if you have a blog, make sure to offer documented and relevant articles, which can reflect your expertise and make your visitors want to take action (visit another page, subscribe to a newsletter or, in the context of a career page, apply for a position!).

Don't have time or resources to improve your bounce rate?

Entrust your career website to Paradisiak! Our teams, specialized in career website design, are at your disposal to discuss your issues and propel your website 🚀.