Our Tips for Creating a Career Page in Your Image

Impossible to recruit effectively without a good career page. A true showcase of your company to your candidates and partners, this page must embody your employer brand. In this article, we share our tips for creating a career page in your image, which reflects your company and its values.

Stay True to Your DNA

One key word: consistency. To be relevant, your career page must adopt your graphic and editorial charter, your language elements, your tone... In short, everything that makes you who you are.

Above all, try to remain professional, avoiding any amateurism. Offering an obsolete, poorly designed, or poorly written career website could tarnish your brand image and discredit you.

💡 Your career page must stand out from other companies and illustrate what makes you unique... while remaining consistent with your universe and commercial website.

Highlight Your Company's Values

A career page in your image and performant must indicate to your visitors:

• your company's reason for being (what is its leitmotif, its mission?)
• the values that bring your collaborators together
• the vision of the world you defend, your commitments (towards your clients, the planet...)

💡 According to a Glassdoor study published in 2019, "77% of adults from four countries (USA, UK, France, and Germany) first research a company's culture before applying there".

We therefore understand that a company's values particularly interest candidates. The more you care for your employer brand and career page, the more you'll attract talents who correspond to you!

Give Voice to Your Collaborators

Employee portraits, presentations of founders and managers, job descriptions, presentations of premises and company culture... There are a thousand and one ways to highlight your collaborators. This approach is, moreover, doubly virtuous:

• On one hand, sharing information with candidates about work atmosphere and team life reassures candidates... and allows them to project themselves with you!

• On the other hand, giving voice to your employees values them and favors their engagement.

Share Your Company's News

This could be launching a new product or service, conquering a new market, a merger/acquisition, international expansion, a new partnership... Generally, any positive news about your company deserves to be shared!

Redouble Transparency

What are the most represented jobs within your company? Your remuneration or internal mobility policy? What training do you offer your employees, depending on their job? The steps implemented to preserve your employees' balance?

👉 Don't hesitate to communicate sincerely about your actions and commitments taken in favor of your collaborators' well-being.

Care for Content... and Form

Let's be clear: a pleasant and aerated design, fluid navigation adapted to mobile... All this strengthens a company's attractiveness and shows it knows how to update itself to respond to its era's codes.

Conversely, an obsolete or outdated website could alert your visitors that your company is very behind in digitalization... Which could negatively impact your image among potential candidates.

Some Examples of Effective Career Pages

All communication professionals will tell you: caring for communication is the best way to keep control over your discourse and image. Here are three lessons to draw from the best career pages:

Focus on Values, Like Airbnb

This is not news: the California company knows how to tell stories - its story. On its career page, a central element predominates: what Airbnb calls its "fundamental values". Essential qualities shared by each new recruit who joins Airbnb.

The aerated design integrates numerous photos. Between two paragraphs devoted to Airbnb's mission or advantages offered to employees, we can discover collaborators at work, in meetings...

Above all, we notice that the company keeps a coherent discourse. In the same way it wants to guarantee certain serenity to its traveling clients, it wants to allow its employees to "live fully" by granting them a certain number of advantages (Annual credit for travel and Experiences, Advantageous family policies, etc).

💡 In other words, Airbnb's commercial promise and employer promise are perfectly aligned.

Give Voice to Teams, Like L'Oréal

Whether it's blog articles in which they share their tips and advice, video testimonials on specific themes (women in tech, innovation, or inclusion at L'Oréal, etc)... Collaborators are everywhere on the group's career page! It even refers to L'Oréal's YouTube channel, devoted to its employees. We can discover ten videos - each highlighting a L'Oréal talent.

👉 By highlighting its employees as it does, the company sends a simple message: its human capital is precious to it.