About the project

Creation of the career site for Patapain, a family-owned, independent quick-service restaurant group for 40 years, to recruit for both its restaurants and its head office.

The challenge

Speak to two very different audiences, restaurant teams and head office support roles, while staying true to the brand's DNA: dare, share, commit.

The solution

A career site in Patapain's colours, with two clear paths, "Work in a restaurant" and "Work at head office", a warm tone and employees front and centre.

The results

An employer brand brought to life, with candidates guided from the homepage to the roles that suit them.