Why is it Important to Have a Contact Page on a Career Website?

Seemingly mundane and of little interest, a contact page can present numerous assets for a company. In this article, we explain why and how to add a contact page to a career website!

What is a contact page?

As its name indicates, a website's contact page must allow internet users to easily get in touch with the company that owns the website. This could be, for the visitor, asking a question, sharing a remark, requesting information... In short: this page allows establishing initial contact between the internet user and the company.

In the case of a career website, we therefore quickly understand the interest of such a device - which allows potential candidates to easily get in touch with you!

Contact page on a career website: what's the interest?

In reality, there's not one but several reasons to optimize your career website's contact page. Here are the main advantages of a contact page:

Give voice to candidates

Some may want to know more about your current recruitment needs, your company culture, or your hiring process... Whatever your visitors' questions, you'll always benefit from showing yourself listening and willing to answer them.

Let's remember, moreover, that it's certainly easier to ask questions in writing than orally (the approach requires less effort, time...). With a contact page, you'll reduce entry barriers preventing an internet user from applying to an offer.

Inspire confidence

When you offer a functional and polished contact page to your visitors, you send a clear message: you're listening, available, and open to exchanges.

💡 Obviously, it's not enough, to do this, to offer a contact form... Once integrated, you'll need to regularly consult left messages and respond in minimum time, for optimal candidate experience.

Facilitate spontaneous applications

This goes without saying: on a career website, any contact can lead to an application! By giving internet users the opportunity to write to you with minimum effort, you multiply your chances of collecting their CV.

Limit unwanted mail

This is not news: recruiters are regularly solicited and their inbox can quickly overflow... By setting up a contact page on your career website instead of broadcasting your recruiters' email addresses, you'll avoid unnecessary spam (caused largely by spam robots browsing the web to collect email addresses).

Respect current legislation

Yes: as explained by the Service Public website, any company owning a website must be identifiable and reachable. Thus, it's mandatory for a company to display its legal mentions on its website, but also the means to contact it (email, phone...).

Another solution: offer a contact page on your website. This alternative will then allow you to provide a contact means to your visitors without having to divulge your teams' coordinates.

Some best practices to optimize your contact page

Offering a contact form on your career page is not enough. To make the most of it, you must also ensure its effectiveness!

• First reflex to adopt: make your contact page accessible. Yes: the most beautiful contact page will be of no use if it's unfindable. To do this, make sure to add a link to your contact page in an unavoidable place on your career website (like its main menu for example). You can also add a link in your website's footer.

• Take time to define your form's architecture: what fields do you want to insert? To be effective, the form shouldn't be too long or off-putting. Be content with minimum fields such as name, first name, email address, and message subject... while of course leaving a free field for the internet user to write their message!

• Stay true to yourself - and coherent with your employer brand. In a previous article, we shared our advice to create a career page in your image. We notably recommended keeping your "tone of voice" (the tone and different language elements reflecting your company's personality).

  For example, if you're a young startup with offbeat communication, you can allow yourself some touches of humor. Conversely, if you're a consulting firm with rather sober communication, stay rather neutral.

• Protect your contact form with a captcha! Today, no one is safe from a malicious attack. To secure your data (notably your email address), use captcha software (which will verify that the contact form is indeed filled by a human and not a robot).

• To optimize your contact page, think "responsive". It must display correctly on mobile phones! To learn more, don't hesitate to consult our article on the subject.

Why offer a contact page on a career website, in conclusion

Seemingly anodyne, a website's contact page has multiple attractions. This could be collecting potential candidates' questions, allowing initial contact, showing availability and openness... Adding a contact page to a career website doesn't require much, but can bring a lot!