Energize Your Career Website with Original Content

Career websites have become true showcases for companies and significant assets in recruitment. It's through this channel that many recruiters attract candidates. Its place is therefore crucial in a recruitment process. But if all companies have a career page, how do you stand out? How do you convert talents into candidates? In this article, we explain how to personalize and energize your career website with original options!

Distinguish Your Career Website from Your Corporate Website

Why? Because a career website independent from your company website will allow you to personalize and develop specific content such as:

• Highlight your employer brand and values;

• Display available positions;

• Talk about the advantages of working in your company;

• Explain your recruitment process...

But that's not all! This website will allow you to communicate in a targeted way with candidates, create a talent pool, or offer a newsletter. Finally, you'll get better search engine optimization. You have everything to gain!

Improve Candidate Experience to Energize Your Career Website with Original Options

All brands seek to stand out and offer original career websites to attract as many candidates as possible and recruit the best talents. Each adds their personal touch. Here are some paths to follow for inspiration. It's up to you to find the little touch of originality that will best fit your DNA...

Create an Orientation Quiz to Find the Job of Their Dreams (or Rather Their Skills)

Upon arriving at Burger King's career website, one of our clients, the internet user has two options: "You already want to recruit us" and click on "Our job offers", or "Let us convince you" and click on "Start the quiz". Fun and intuitive, this orientation quiz allows candidates to find job offers that match their profile by answering a few questions. Its ingredients: a light tone, the brand's DNA, and a simplified candidate experience.

💡 The objective is simple: let the candidate choose and show them that the brand also wants to seduce. Moreover, Burger King specifies this by saying: "Recruit us"!

Highlight Your Collaborators

You can also present your teams in photos! But be careful, real photos of your employees and not photos taken from stock images. This will be the opportunity to do a serious or quirky photo session to reveal your collaborators' personality and the atmosphere in your premises.

💡 Why does it work? Because it allows candidates to project themselves and make them want to work for your company.

Create Videos to Work on Your Employer Brand

Nothing better than videos of your employees to promote your company! The video format is very appreciated currently, and even more by millennials. We immediately understand why TikTok and Instagram are so successful. Why? Because video allows candidates to discover your premises and collaborators to better project themselves. This is the case of Lactalis group which has created several videos, among others, testimonials from its employees. You can also publish event videos or reveal your company's behind-the-scenes by filming a mini-documentary of a project your employees are working on.

💡 Ideal for presenting your company in a fun and relaxed way!

Create an FAQ to Answer Candidates' Questions

E-commerce sites, and many others, all have an FAQ to answer their customers' questions. Delivery time, returns, exchanges...: all these questions are essential in buyers' eyes. But what about candidates? We know some often get lost in the recruitment process maze. So, to make their task easier, we advise you to create an FAQ that will allow them to better understand recruitment steps such as waiting time between two steps, the number of interviews to conduct, tests to perform, or even documents to attach to their application.

💡 The goal: improve candidate experience on your career website.

👉 The alternative: a chatbot to respond live and in a fun way!

Create Job Descriptions to Make People Discover... Your Jobs

This may seem mundane, but job descriptions can be very interesting for candidates looking to apply to your company and trying to find a profession within their skills range. This option was chosen by SNCF's career website or Décathlon's. Both companies offer job descriptions that allow discovering their jobs (sometimes unknown). These contain relevant information such as missions, daily routine, or skills.

💡 Simple and effective to inspire the candidate and make them want to apply to offers they might not have thought of.

Integrate Illustrations and Infographics to Energize Your Website

Candidates will navigate from page to page on your website. To maintain their attention and arouse their curiosity, we advise you to personalize your career website with visuals consistent with your graphic charter and DNA. You can, for example, include infographics on your company's key figures or your recruitment process.

💡 Why does it work? Because visuals attract attention more than text.

You'll have understood, a career website is a personalized website with dynamic, fun, interactive, and informative content. Think about your website so that it shows the best of your company, as well as your values. It must offer a fun and simple candidate journey. This will only increase your brand's attractiveness!

Need inspiration? Come read our article on the most original career pages or contact Paradisiak, your HR web agency. Our teams will be happy to support you in energizing your career website.